“Bits of yellow paper, addressed from you to me…”
Here’s another example of when a performance-based video can score themselves a hall pass here at Y,WGAV! Perhaps you’re familiar with Michel Gondry; the legendary French director behind Eternal Sunshine of the Spotless Mind and countless classic music videos for Bjork, Steriogram, Foo Fighters, The White Stripes, Kylie… just to name a few. It’s pretty safe to say that the guy is one of my heroes, whose work has shaped the blog’s motives for even existing.
When I found out that Love Letters would be his first music video in three years – following a Bjork clip from back in 2011 – I couldn’t have clicked fast enough. Although it quite literally centres around the band performing the song, I knew that there would be more to it. It’s Gondry, after all. He manages to find a way. After a few views, I was completely taken – it’s not what’s happening in the confines of the performance, it’s the scenery that surrounds it. As the camera spins, it takes us to a different, beautifully-painted backdrop. The concept is so simple, but it adds so much to the song. Dammit, Gondry, you’ve done it again!