“But if I was to say I regret it, would it change a thing?”
Sometimes, you just gotta break the rules. I’m usually pretty stringent on not including “performance” videos unless it’s an extreme circumstance. Yesterday, this video came out. I’d consider it pretty fucking extreme circumstances – Haim, the sisters doing it for themselves, have delivered one of the coolest looking pop videos in a damn long time. Like, the thing looks spectacular. And all eyes, naturally, are on them.
Yes, there are some simple performance shots, but that’s not what you’re watching for. Check out when the three are stripped of their instruments and deliver the song with some truly slick choreography as provided by one Fatima Robinson. That name may not seem all that familiar, but perhaps the videos for As Long as You Love Me by the Backstreet Boys and Try Again by the late, great Aaliyah do? That’s Fatima’s work. She brings a vintage style to the clip, all rhythm and popping limbs; while director Warren Fu (Daft Punk, The Killers, The Strokes) adds a sheen and a few well-tapped filters; as well as some sharp camera cuts. The best thing about If I Could Change Your Mind, overall, is the fact it’s a glossy pop video that looks fantastic and doesn’t include a single product placement. We’re kicking it old school here, and that’s exactly what fits.
“Love might bring us back together, I feel so good…”
Ahh yes, 1998. My year. Your year. Our year. What a fucking stellar year for pop music, while we’re on the topic. This was the year that I began religiously watching the rage broadcast of the ARIA top 50 singles every Saturday morning. I became completely engrossed by the charts and the various ups and downs that would come with it. One video that particularly sticks out when I think of this obsession was the video for Music Sounds Better with You.
Stardust was a one-off collaboration featuring Daft Punk‘s Thomas Bangalter, and the mysterious trio would only release one song before completely disappearing. Of course, none of this mattered to me at the time: I was too busy watching the remarkable video, which saw a young boy get lost in his own imagination with pure excitement about a model airplane. It takes over his life, to the point where he starts seeing it everywhere around him – even at the humble dinner table. Meanwhile, the pop charts continue to change in the background – see where I’m going with this? Yes, I absolutely saw myself in the video for Music Sounds Better and I have no shame in admitting that. Gorgeously shot and ingeniously plotted, this is a clip that has stuck with me for over a decade. Let it take you back to that time in your life, whatever may have been going on. It doesn’t matter what you were doing – the point is that Music Sounds Better was there to soundtrack it.