Watch This Now: Haim – “If I Could Change Your Mind”

“But if I was to say I regret it, would it change a thing?”

Sometimes, you just gotta break the rules. I’m usually pretty stringent on not including “performance” videos unless it’s an extreme circumstance. Yesterday, this video came out. I’d consider it pretty fucking extreme circumstances – Haim, the sisters doing it for themselves, have delivered one of the coolest looking pop videos in a damn long time. Like, the thing looks spectacular. And all eyes, naturally, are on them.

Yes, there are some simple performance shots, but that’s not what you’re watching for. Check out when the three are stripped of their instruments and deliver the song with some truly slick choreography as provided by one Fatima Robinson. That name may not seem all that familiar, but perhaps the videos for As Long as You Love Me by the Backstreet Boys and Try Again by the late, great Aaliyah do? That’s Fatima’s work. She brings a vintage style to the clip, all rhythm and popping limbs; while director Warren Fu (Daft PunkThe KillersThe Strokes) adds a sheen and a few well-tapped filters; as well as some sharp camera cuts. The best thing about If I Could Change Your Mind, overall, is the fact it’s a glossy pop video that looks fantastic and doesn’t include a single product placement. We’re kicking it old school here, and that’s exactly what fits.

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