“I could waste my time on giving a shit, I’m walking out of here…”
It’s here! What better way to kick off the final year of Y,WGAV! than with the biggest crowdfunding campaign for a music video EVER? The band ended up raising over 50 thousand dollars to make a video for the final single from their 2012 debut, Smoke Machine. After successfully funding the video via Pozible back in May, I’ve waited with great anticipation to see what this lot would give us in return for the sweet, sweet dosh.
Good things come to those that wait, apparently. Really good things. Really ridiculous and funny things. One thing I have always appreciated about the Ninja gang is that they have always managed to strike the right balance between tight musical precision and not taking themselves too seriously – and have a little bit of fun while they’re at it. Here, they take what could be an all-too-obvious plotline – “people can be mean on the internet!” – and turn it into something both seriously strange and strangely serious.
The horror influence adds some cartoony elements, the Periphery cameos are a hoot and the random nods to other film styles and mediums manages to actually serve a purpose rather than simply become padding. Simply put: If you contributed any money to Ain’t That a Bitch, you got what you paid for. This goes above and beyond doing what it says on the tin – we’re dealing with a band who are all about putting in the extra effort. Fuck playing in front of a screen. There are burgers to be eaten!