Old Favourites: Bomfunk MCs – “Freestyler”

“You carry protection, but your heart will go on like Celine Deon…”

Another insight into my childhood comes with this turn-of-the-century banger from one of the most wondrous of one-hit-wonder groups, Bomfunk MCsFreestyler was at the top of the charts in – according to Wikipedia – Sweden, Germany, Australia, Norway, New Zealand, Austria, Switzerland, Turkey, Belgium, the Netherlands and Italy. That’s a worldwide fucking hit, people. Nought to be sneezed at. Even with this in mind, I can’t help but feel it wouldn’t have quite gotten there were it not for this absolute smash of a music video. Often imitated, never duplicated.

If you were engaged with music on any level in 1999, I don’t have to run through the finer details of the clip. For those of you out of the loop, though, it’s set in a Helsinki train station and follows the adventures of a precocious 15 year old that just happens to have a magical remote given to him. This can only go well, right? The clip feels, at times, like a complete time capsule – I mean, look at the fashion! The dancing! The glasses! The hair! Sure, it was all in Finland; but these people were certainly not uncool looking in 1999. In fact, they’d have looked pretty boss, all things considered.

The video is also a commentary on abuse of power, believe it or not. If you can see that through all the choreography, you’re far more observant than I was when I first saw the video all those years ago. I just wanted to be that badass little kid. Fuck, even in 2013, I still kinda want to be that kid; and he’s probably pushing 30 now. Anyway, reminisce with me – or, better yet, experience for the first time.

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