Watch This Now: Kendrick Lamar – “Bitch, Don’t Kill My Vibe”

“Talk too motherfucking much, I got my drink, I got my music…”

What a relief that the undisputed star of hip-hop in 2012 is keeping up his productivity into 2013. The last thing I would ever want for Kendrick Lamar is for him to simply become a flash in the pan. After all, if it wasn’t for The Idler Wheel by Fiona Apple, there is no doubt in my mind that good kid, m.A.A.d city would have been the album of the year. This track in particular was one of my favourites, so I was quite keen to see how it would be portrayed from a music video perspective – and, I’m happy to say, K Dot has done me proud. Well proud!

As I had suspected when daydreaming about the clip, the video begins in the surrounds of a church. “I am a sinner, who’s probably gonna sin again…,” you know how it is. The jumpy editing and the stark contrasts that come in the following scenes make this a bit of a shock to watch the first time around. With repeated listens, however, comes the concept. Somewhere between love and fear, life and death, laughter and sadness, there’s the video. I get that some people really aren’t going to dig on this, and might find it to have mixed messages or contradictory. For what it’s worth though, I find that those people were missing Kendrick’s message from the beginning. This is great. DTM.

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