Watch This If You Dare: 30 Seconds to Mars – “Up in the Air”

“Stuck in a moment of emotion I’ve destroyed, is this the end I feel?”

Ohhhhhhhhhhhhhhhhh boy. Well. They’re back. Possibly the most loved-to-hate band that has ever graced the posts of this here blog, Jared Leto‘s litte buddies 30 Seconds to Mars. Now, it’s been a little while since their promo cycle for their third studio album, This is War. From it, we got some truly terrible clips – blow-by-blow reports on which you can find here, here and here. They’re impeccably shit videos. Apex predators walking among just plain bad videos. Unstoppably, immeasurably bad. Either winding up their own egos beyond all comprehension or simply throwing a series of laughably pretentious imagery in the hope that it will come across as artistic. That’s more or less what we got from 30STM last time around.

You’ll be happy to learn that nothing much has changed as the band gear up to do their fourth album. It’s called Love, Lust, Faith and Dreams. I wish I was making that up. This right here is the first single, and they’ve decided that there really would be no greater introduction to this new LP of theirs than to throw together an 8.5 minute video for a 4.5 minute song. Because of course that’s what we’re after. I’m not exaggerating when I say “thrown together,” either. There is absolutely no cohesion, no artistry and no skill that went into taking these random bits and mashing them into a steaming pile of what-the-fuck-ever. It’s so easy to get distracted with this thing it’s not funny. Oh, look, it’s Dita Von Teese! Oh look, it’s slow-motion Shannon Leto! Oh, look, it’s some other crap! Why are there animals on the set? We going anywhere with this anytime soon? No? No? Not really. Didn’t think so. I dunno, normally I put a bit more bile into this. I just want to show you guys that this video exists. As in: This happened. And we let it happen.


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