Business time! We’re in the top 20 now and there is NO turning back. Let’s go!
20. Aimee Mann – Charmer
Directed by Tom Scharpling
Oh, Aimee. While most musos your age are meticulously tinkering away on bullshit, you emerge out of nowhere with a delight like this one. The title track to her album is all about the way people perceive you, and in turn how they can be deceived quite easily by such things. Bringing this to life might sound like a bit of a bummer, but Aimee manages to do it with an unshakable smirk and some very entertaining surreal art. After not wanting to go on tour, Mann hires a robot version of herself. All kinds of craziness ensues, as one would expect. But hey, if you can’t laugh at yourself…
Read my original post on Charmer here.
19. Bob Dylan – Duquesne Whistle
Directed by Nash Edgerton
After essentially – and somewhat accidentally – pioneering the conceptual music video all those years ago with Subterranean Homesick Blues, it’s interesting that the only part that Dylan hmself plays in this video is simply strolling the streets with what can only be described as an oddball posse. I wouldn’t even say it’s a sub-plot. He just happens to be there. The true story of Duquesne Whistle is far darker, far more sinister and far more sour than its opening minutes would have you believe. A love story turns into some happy accidents, but those accidents have serious consequences. Is it all about the anguish of true love? Who knows? All you can say is that it’s one of the best videos Zimmerman has ever done.
Read my original post on Duqeusne Whistle here.
18. Amanda Palmer and the Grand Theft Orchestra – Do It with a Rockstar
Directed by Amanda Palmer, Wayne Coyne,
George Salisbury and Michael McQuilken
Well, holy shit. If you’ve been following the first lady of punk cabaret over the years, you’ll be well aware the girl knows how to throw a party or two. But this? This? This is next fucking level entirely. This was the video party of the year, with all apologies to Bieber and his pool crew. Dude, there’s so much glitter! And pole-climbing! And watermelon smashing! Everyone is making out with everyone! It’s at the same time terrifying and exhilarating. So much fun to be had, in such a particularly manic way. Oh AFP, no-one does it better.
Read my original post on Do It with a Rockstar here.
17. The Beards – Got Me a Beard
Directed by Tom Bettany, Michael Bidstrup,
Joshua Fielder, Joel McMillan and Chris Edser
Have you ever felt exiled or alone because of your devotion to your facial hair? The Beards sure as shit have – hence their decision to create this cartoon utopia in which all kinds of beards from all across the world can come together and live in peace. Outside of this bearded heaven is a different matter entirely, of course; as you will well see from the video. But even for a moment, there is justice in a world of beards. What was I saying? Oh, yeah: BEARDS.
Read my original post on Got Me a Beard here.
16. Gotye – Easy Way Out
Directed by Darcy Prendergast
What do you do to follow up one of the most iconic videos of the past 15 years? Well, naturally, you spend nine months on a video that lasts just over two minutes; complete with animation, several different versions of yourself and a dizzying Groundhog Day-esque conceptuality. No, it hasn’t reached the levels of STIUTK either in terms of views or in terms of credit due, but it proves that no matter how big things get for Wally DeBacker, he’s always going to be an extremely creative working mind; continually exploring new ideas and innovations. God bless Wally de Backer.
Read my original post on Easy Way Out here.
And there we go! Fifteen more to go, people!