Watch This Now: Earl Sweatshirt – “Chum”

“Too black for the white kids, and too white for the blacks…”

We’ve had several features of OFWGKTA videos, whether it be the all-in party of Oldie or Tyler, the Creator‘s intense clips like Yonkers. It’s been quite an interesting development, as we’re more or less seeing the entire collective grow up before our very eyes. Although this year has unquestionably been the breakout year for Frank Ocean, a returning OF member has also been making some waves as he prepares for his long-awaited second album. Remember the FREE EARL campaign? Yeah, well, Earl Sweatshirt is free, alright – and he’s back with a top-notch new video.

The black-and-white affair sees Earl taking us into the inner workings of his psyche (psyche, psyche), defying gravitational law and drifting in and out of some truly sinister scenes, ranging from a burning shopping trolley to a bullfrog that goes from being a tiny flicker on the screen to growing into a giant and taking over the streets. There’s something very dark and off-putting about this clip, similar to the first time you saw Yonkers. That said, it’s become less and less about the shock value with OFWGKTA, and more about the artistic expression. If efforts like this are anything to go by, we’re essentially “post-swag.” It’s time to get down to some seriously good hip-hop, and Earl is more than happy to be the guiding light.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: