Watch This Now: Bon Iver – “Beth/Rest”

“Said your love is known, I’m standing up on it…”

The album cycle for Bon Iver, Bon Iver, the wildly successful second studio album for Justin Vernon, aka – you guessed it – Bon Iver, is nearly complete. We’ve seen a helluva lot go on in that time – sell-out world tours, Grammy wins, Saturday Night Live parodies and a young lady by the name of Birdy taking one of Vernon’s tracks and becoming an adult-contemporary sensation on the back of it. For the intents and purposes of this blog, it’s also absolutely worth mentioning that the album also gave us some truly fantastic videos, including CalgaryTowers and Holocene – the last of those three even cracking my top 10 in the top 30 best videos of 2011! So, how does it all end for BI,BI? There’s one more video.

It’s for the last song on the album, a gorgeous late-night easy-listen with glassy synths and a sax solo. In other words, it’s quite a stretch away from what had been established about Bon Iver’s sound. In turn, the video for Beth/Rest sees Vernon and co. move away significantly from previous video efforts. In fact, I’d wager that this is unlike any other video that you’ll see this year. It’s a gorgeously bright parallel universe, full of blinding light and onesies that turn up out of nowhere and then are never seen again. It’s like a mix of an alien movie, that Harvest Moon game and arthouse cinema. Am I mad in that I genuinely want to know what the fuck is going on in this video? Does it matter? It’s fantastic, regardless.

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