Watch This Now: Jack White – “Freedom at 21”

“Cut off the bottoms of my feet, make me walk on salt…”

He’s almost here! Next week, Jack White is coming to Australia for the first time as a solo artist, headlining the first night of Splendour in the Grass and peddling the wares of his excellent new album, Blunderbuss. We already featured the VHS madness of Sixteen Saltines not too long ago, but Jackie boy has decided to follow that up with a complete 180. Instead of trashy, cheap destruction, he’s collaborated with hip-hop video legend Hype Williams for what is unquestionably his slickest video to date. This was always going to be an odd-couple pairing, and as soon as I heard about it I was certain that there was a 50/50 chance of it being brilliant or a complete disaster. I can now happily report that this was a winning combination. No, it’s got nothing to do with you, Charlie Sheen. Go away. It’s not 2011 anymore.

Essentially, what Hype has gone for here is “make JW look even more like a badass motherfucker than he already is.” But how do we do that, Hype? “I’m glad you asked, David! How about a high-speed car chase, a guitar solo in a prison cell and some major sideboob from a tattooed inmate chick?” Well, shit, imaginary Hype Williams. I am sold as fuck right now. Shut up and take my money! Oh, wait, you already have piles of it on which you sleep with many lovely ladies? Touche. What was I saying? Oh! Yes! This video, man. Holy shit is it cool. But how do you make it cooler? How about a cameo from someone who is just as much of a BAMF as Jack? I won’t say who, but let’s say this vulturous queen knows quite a bit about kicking arse and taking names. Eat it up, kids; it’s good for you.


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