FEATURED FRIDAYS: Takin’ 5 – We Play Endlessly

They’re one of the most revered post-rock bands on the planet and they’ve just released a floaty, gorgeous new album called Valtari. On top of that, yesterday they were announced for the second annual Harvest Festival this November alongside former Featured Friday act Beck, Ben Folds Five, Grizzly Bear and a stack of other awesome acts – how about that? We have decided to celebrate by looking at 5 of the band’s best videos. There’s soccer, there’s little kids, there’s cold weather and there’s old people – and we’re only just getting started.

5. Gobbeldigook

Do you really need an essay on this one? Naked! Running! La la la la! Go go go!

4. Svefn-g-englar

A wondrous, joyful experiment in which the band employed a dance company made up entirely of people with Down’s Syndrome. What they do over nearly ten minutes is so inspired and wonderful to watch. The love and the passion for this artform is truly conveyed, and it comes straight from the heart. It wouldn’t work any other way – with any other song, any other singer, any other dancers. Believe.

3. Glosoli

A great adventure in a bizarre alternate universe populated almost entirely by children. I really love how the video builds up in accordance with the song, leading to that spine-tingling crescendo. It’s cinematic in scope, breathtaking in location and wholly rewarding as an audio-visual experience.

2. viðrar vel til loftárása

Set entirely in slow motion, this is a romantic tragedy laced with hope that has absolutely no dialogue across its seven minute running time. It doesn’t have to – you know the old addage “actions speak louder than words” as well as I do.  With an openly gay frontman in Jonsi, it felt like it was only a matter of time before this was addressed in the band’s videos. It’s done so beautifully – a young boy, out of touch with the world around him, plays with dolls and falls in love with a boy that rescues said dolls after they’re viciously thrown away by a homophobic father. Let it captivate you.

1. Hoppipolla

As wonderful as all of these clips are, I think I always find myself coming back to this gorgeous sepia daydream of senior citizens causing chaos in ther neighbourhood. It’s not sweepingly epic or emotional, but it’s just a simple release of bliss that has resonated so much with me ever since I first saw it when I was fourteen. The glee in their faces is just priceless. I can always associate it with this song; and that itself will always bring a smile to my face. What more could you ask for?

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