Watch This Now: Blood Orange – “Forget It”

“Poor me, poor you, poor us, a fuss, a fight, so I sat outside…”

How about this for some retro cool? Blood Orange – aka Dev Hynes, aka Lightspeed Champion – has filmed the latest video from his Coastal Grooves record in VHS. The guy has always had a fascination with the uncool and the kitsch, even back in his days with Test Icicles, and one would suppose that this video for my personal favourite track off the record, Forget It, is taking said fascination to its logical conclusion. Whatever the case, it’s great fun.

This is a very tongue-in-cheek video, wheeling out a variety of cliches and mocking them delightfully. There’s the emotionless girl, waiting for her lover. There’s Dev’s inexplicable need to drop everything and start playing guitar. There’s the gratuitious miming in completely irrelevant parts of the video. Hell, Hynes even manages to make fun of his own dress sense, as he struggles to pick out which ironic basketball cap to wear with his outfit. Truly fantastic in its own dorky way, this is probably the best introduction to Blood Orange that you’re going to get. He’ll be back in Australia this May, opening for Florence + The Machine in what is sure to be one of the strangest support slots of the year. Can’t wait to see how that goes down.


One response

  1. […] to the recent Blood Orange video for Forget It, this is a very cheesy VHS style of video. It’s also a karaoke clip, which means there […]

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