“There’s a fire going out, there’s really nothing to the south…”
We’re a day late here at Y,WGAV!, on account of a massive weekend of live music. Be gentle and forgiving – and let’s get straight into it. First up, we’ve got a great new clip from Justin Vernon – better known to the world around him as Bon Iver. He’s back from exile and hanging out with Kanye West to deliver his gorgeously haunting sophomore, Bon Iver, Bon Iver (yes, that is the title) – and this is our first taste of the album from a visual perspective.
There are a lot of conflicted themes and strange visual metaphors woven throughout this video, and I’m aware it’s going to be pretty open to interpretation for a lot of people. Whatever your feelings on its message, it’s hard to deny the beauty of the video – it flows smoothly and is gorgeously shot through a series of very different locations. It’s an outstanding visual companion to the song, which itself gets more and more serene every time I hear it. This is a strange video, certainly, but there’s more to it than meets the eye. I see a story of complicated love that is striving to something greater, but is held back by circumstance of the world around them. What do you see?