“You stole my heart, and you’re the one to blame…”
At this point of proceedings, I would just like to point out to everyone that Avril Lavigne is 26 years old. That is far, far too young to be having a mid-life crisis, wouldn’t you agree? Still, that’s more or less exactly what her new video feels like, as she attempts to reconnect with the tie-wearing faux-punk we grew to love (well, mostly hate – but there was some love!) back at the turn of the century. Needless to say, it doesn’t work.
There is some sort of weird pastiche going on here, in which Avril is attempting to reconcile her “trash the mall/steal boyfriend/have guys chase after her” self with her “sit at piano/look thoughtful/gaze off into the distance while sitting on bed” self. So you get Avril bouncing around a white room, spraying graffiti and playing guitar (PUNK RAWK 4 LYFZ) interspersed with footage of Avril walking around city streets in black and white and picking up pieces of a red glass heart (COLOUR IN THIS DARK DARK WORLD) and making people…you guessed it…smile!
I honestly have no freaking idea what Avril is going for here. All I know is that she’s pretty much embarrassing herself – this just feels so forced, so produced, so predictable. I’m sure this will smash the charts up or whatever, but for my money? Avril is still reeling from getting dumped by the Sum 41 dude.