Old Favourites: Yo La Tengo – “Sugarcube”

“Try to squeeze a drop of blood, squeeze a drop of blood from a sugarcube…”

Bloody indie rock bands. Useless, the lot of them! Couldn’t make a great music video to save their lives! Thankfully, at least one of them had the right mind to get themselves an education. That’s right – let’s take you back to 1997, where those indie slackers Yo La Tengo released a single from their album I Can Hear The Heart Beating as One. They needed a video, and made one, but as shown here, the label thought it sucked!

So, what did Ira and co. do? Slack off some more? Hell to the no! They go off to ROCK SCHOOL, where the teachers wear corpse paint and have pink wigs. Epic shit, bro. The transformation is truly a spectacle. Wait until you see what YLT come up with at the end! Overall, some pretty lifechanging stuff on offer here – this video is a montage for the ages, y’dig? Observe!


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