25. Otouto – W. Hillier
Stunning, simple and classy, I love rewatching this video from one of the best new bands in Australia. The dance routine, similar to the music itself, is very delicately arranged, perfectly synchronized and a complete joy to watch. The best part, however, has to be watching all three band members – Hazel, Martha and Kishore – dancing along with the No Lights No Lycra team and getting the choreography perfect. Now THAT is dedication to one’s art, people! See my original post on the video here.
24. Art vs. Science – Magic Fountain
2010 saw the AvS gents take the throne as the official partystarters of Australian music – a pretty awesome title to have, if you ask me. They visualised this in their second ever music video, Magic Fountain, in which a mad scientist blast some wicked beats through a suit made entirely out of speakers, making everybody dance as soon as they get caught up in the sounds. It’s wildly imaginative and a very fun watch – it’s great to see more Australian acts thinking outside the square with their music videos; and Art vs. Science are no exception. You’ll see my blog on their new video, Finally See Our Way, soon; but for now, you can view my original post on this video here.
23. Katy Perry – Firework
I think this one is all about the context for me. On its own, it’s a visual ode to being different and standing up for oneself. Add in the fact that Perry herself dedicated it to the It Gets Better campaign and it takes on a deeper meaning. It’s not everyday that a mainstream pop star will make such bold sociopolitical statements, let alone promote the idea that being different is something to aspire to. It’s for this reason that I commend Katy’s vision in this video, creating something affecting in addition to being visually spectacular.
22. Kylie Minogue – All the Lovers
Oh, come ON! It’s Kylie, with a bunch of sexy half-naked people making out in a pile. Does this one REALLY need an explanation?
21. Hollerado – Americanarama
One of the great left-field successes of music videos in 2010, this one came from a little known indie rock band looking to do something that was, in their own words, “cheap and fun.” They put together this amazing video with a group of friends and a budget of roughly four grand, and filmed the entire thing in one take. It might seem impossible when you watch it for the first time, but all it took was a little bit of speed changing and everyone managed to get it together. Will this bring them an OKGO-esque level of video notoriety? Guess only time will tell, but this is a pretty fucking great start, don’t you agree?