Watch This Now: Male Bonding – “Year’s Not Long”

“It hurts from time to time, but I’m doing fine…”

Unfortunately, I can’t tell you much about Male Bonding. They’re American, they’re loud and they’re really good, but outside of this song and video I’m about as clueless as you. That said, I’m really really eager to find out as much as possible about these guys, as I can honestly say that their video for single “Year’s Not Long” is one of the best videos I have seen all year. Yes, it may well be because I’m a little queer, but this is racy, adventurous, beautifully shot and refreshingly left of centre – naturally, the kind of thing you look for in a great video.

The video depicts a group of bros hanging out and enjoying what looks to be a lovely summer day – the crisp cinematography reflects this perfectly. The first half goes past quite innocuously. It’s just some male mates having some fun, right? Right?

Okay, I can’t do it. I can’t give the ending away. You’re going to have to watch this for yourself. Please do it. You will thank me later – maybe not straight away, but soon enough!

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