Old Favourites: The Pharcyde – “Drop”

“I jet propel at a rate that complice their mental state, as I invade their masquerade…”

My discovery of The Pharcyde came somewhat in a reverse order. If you’re familiar with the Beastie Boys track Intergalactic, you’d probably remember the line “Beastie Boys are known to let the beat…mmmmmmmmmmmmm drrrrrroooooooooooooopppppp!” Right? Right. So I finally found out where that was sourced from when I heard this song for the first time. As you might have guessed where I’m going with this – having the video for Drop go in reverse was even more of a warped introduction. That said, I wouldn’t have it any other way – this is a classic video.

Before videos like The Scientist made it popular, director Spike Jonze was one of the first video directors to experiment with reverse footage. Essentially, the group had to learn how to mime the song backwards while they were moving forwards. Watching them attempt to perform it would have been absolutely bizarre, but once Jonze worked his magic it all began to make perfect sense. It’s innovative, it’s extraordinary and considering too many hip-hop videos have fallen ill to guns, bitches and bling, it’s a strong reminder of what a great hip-hop video can be. One love.

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