“I’m shittin’ on niggas and pissin’ on the seat, it’s that nigga the B.I.G. B.O.I., O.U.T. …”
Continuing on from Brandon Flowers’ solo track, here’s the latest from Outkast’s Big Boi, with his debut single under his own name, Shutterbugg. Continuing on from a very cool history of music videos, Big Boi has gone with a video that is initially suggesting a generic white-room performance vid with a couple of hot chicks thrown in for good measure. But it wouldn’t be in Watch This Now if it just stopped there, would it? From a puppet band and climbing a mountain of shoes to dancing around without his head (literally, someone else is holding it), it’s the little things that you don’t initially notice that make this a visual feast. Slickly produced and directed, there is a lot of fun to be had here.
One of the keys to a great video, in my opinion, is to compliment the song by paralleling its vibe and mood. Obviously not every video can do this, but the ones that do it successfully know the key to a great video. Shutterbugg is an example of this – it’s an old-fashioned good time party banger, with a twist and a sting in the tail. In turn, Shutterbugg has a very fun video, but it’s the quirks that you pick up each and everytime you see the video that differentiate it, and elevate it from being just a good video to a damn good video. Enjoy the shit out of this, and then get yourself a copy of Sir Lucious Left Foot: The Son of Chico Dusty.